Let’s talk about Twitter.

More specifically, @RealDonaldTrump.

Ah, Twitter. The behemoth we all love to hate.

Truth is, I’m on Twitter a lot. I think its business model is at best unmotivated and its inability to wrangle bigotry and conspiracy is often disturbing, but-

You know what? Twitter needs work.

But I can’t help but turn to it for fast news and interesting takes from those who use the site effectively.

I assume the accessibility and speed, along with the hundreds of thousands of trolls on his side, are the reason why Donald Trump loves twitter so much.

He doesn’t have to stop watching “The Five” and go write an address, he doesn’t have to get out of bed and address the media, hell, he doesn’t even have to get off the toilet to send off a tweet.

What he loves most is likely the reach of his Twitter. He has used it effectively long before announcing his bid for the presidency, but turned it into a weapon during the campaign.

America has grown numb to his social media presence. “Covfefe” this, “Fake News” that– we really have seen and heard it all.

However, his most recent tweet-storm had a lot of people questioning his sanity, including George Conway, husband of White House pundit Kellyanne Conway.

Over the weekend, days after the horrific massacre of Muslims in New Zealand, Trump turned his ire on Robert Mueller, SNL, the late Senator John McCain, and many, many more.

Naturally, his followers loved it, his haters called him unhinged, and the media was left somewhere in the middle, dissecting every tweet and generally siding with the haters, albeit in a more professional, journalistic tone.

So what is to be done with all this? Perhaps one of his most chaotic days on the social media site ever, after one of the most horrific race-driving massacres in recent history, I’m left wondering if there’s any reason to pay this attention to his ramblings anymore.

But then I consider that days like this fuel a dangerous culture that’s widening by the day. During Trump’s tweet-storm, he retweeted Qanon and Pizzagate conspiracy theorists–and a theorist in New Zealand who believes the massacre this week was a political plot to restrict gun rights in the country and abroad.

This is when it’s important his tweets (and retweets) do matter. They are giving a platform to hateful speech and rhetoric that is all part of the grander domino effect that is growing more tenuous by the day.

White supremacists like Brenton Tarrant, who killed 50 people on Friday, are ever so slightly elevated every time Trump gives conspiracy theorists any shred of legitimacy.

Trump appeared on the Alex Jones Show in the thick of the Pizzagate scandal, which Jones promoted for a time. Trump praised Jones’ “reputation” and said that he “wouldn’t let [Jones] down.”

I don’t know how many times we have to be reminded that Trump promotes far more hate than good. This tweet-storm was not his first and nor will it be his last.

It’s about time he’s held accountable for the power his tweets instill in the most hate-filled, bigoted individuals not just in the U.S., but around the globe.

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